entitlement inversion

Isn't language interesting?

I saw this meme posted on Facebook today. I've seen others like it many times before. They may have had the exact same language. I'm not sure.

But the actual argument is, essentially, "These things are not entitlements because we are actually entitled to them."

I find that curious.*
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*Please note that I am not taking a position on Social Security and whether or how it should be changed. I'm just observing the inversion of language.