But this past week, baseball announced that the A's are leaving Oakland after this season. They're not moving to Las Vegas right away, since their stadium won't be ready for 2025. Instead, they'll play three years in Sacramento -- or West Sacramento, depending on which article I believe. This, of course, teases me with a variety of possibilities.
Specifically, how will the team be branded for the three interim years? Assuming they keep the nickname "Athletics," there are a few possible names for the team starting next year. As a disclaimer, let me note that I'm just a guy pulling thoughts out of his ass. I have no insider information.
Oakland Athletics: The team could, of course, keep the "Oakland" branding, which will disappoint me, since it means that nothing will be new until the move to Las Vegas. Which is where we were before last week. I think it's unlikely they'll keep this name. For starters, the Oakland fan will be feeling burned already, and keeping the Oakland branding is unlikely to assuage the bitter feelings and will make Sacramentonians will feel unappreciated and less likely to buy tickets.
Oakland Athletics: The team could, of course, keep the "Oakland" branding, which will disappoint me, since it means that nothing will be new until the move to Las Vegas. Which is where we were before last week. I think it's unlikely they'll keep this name. For starters, the Oakland fan will be feeling burned already, and keeping the Oakland branding is unlikely to assuage the bitter feelings and will make Sacramentonians will feel unappreciated and less likely to buy tickets.
Sacramento Athletics or West Sacramento Athletics: These possibilities would probably be the coolest since either one would represent a new location in the team's name. And the location would only be in use for three years (probably between 180 and 270 wins) before being abandoned for Las Vegas. These would have the advantage of creating extra merchandising opportunities as fans could gobble up the short-duration uniforms, caps and other merchandise.
California Athletics or Northern California Athletics: The franchise could go for a broader regional appeal. This would give them the same merchandising opportunities as "Sacramento" or "West Sacramento." If they use "Northern California," it would also represent a new location for my list.
Las Vegas Athletics: This would interest me to some degree, though practically speaking it would simply accelerate the "Las Vegas" moniker by three years. It wouldn't make sense to me, unless the franchise is trying to get started early on building fan loyalty. It would also annoy me because I'd be left in a quandary. If a team is labelled as Las Vegas but plays in California, I'd have to decide whether to have my statistics reflect them as being in California or Las Vegas.
As a side note, they'll be playing for three seasons in a stadium with only 14,000 seats, which is tiny by current Major League baseball standards. Of course, it's well more than enough to hold their current fan base, so I guess it should be fine.
Maybe they could go by "Interim Location Athletics" or "Transition Location Athletics." Maybe Nowheresville Athletics.
ReplyDeleteAny of those would make me insanely happy!
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